!
Positioning
Karriere
!
0 Bewertungen
!Paperback
20.32
!
lesen will
!
lese ich
!
gelesen
!
INFO
!
MOJOS
!
REZENSIONEN
ZUSAMMENFASSUNG
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Positioning also shows you how to: Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
BIOGRAFIE
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

PRODUKTDETAILS

Erscheinungsdatum
01.01.2001
Ausgabe
Paperback
ISBN
9780071373586
Sprache
English
Seiten
213
Schlagworte
MOJOS
!
Hat dieses Buch Mojo?
Dann lass uns wissen, warum wir es lesen sollten!
REZENSIONEN
!
Schreib die 1. Rezension!
So eine Chance bekommst Du nie wieder ;)

mojoreads

log.os GmbH & Co. KG

Dudenstraße 10

10965 Berlin


log.os India Private Limited

301, CScape Building, Pandurangapuram, HPCL Colony

Visakhapatnam, Andhra Pradesh - 530003, India.

+91-6302521306 | content-india@mojoreads.com


© 2019 mojoreads

Sprache auswählen :   
Select Language
Englisch